Free Ebook Switch How to Change Things When Change Is Hard
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Book Details :
Published on: 2010-02-16
Released on: 2010-02-16
Original language: English
Why is it so hard to make lasting changes in our companies, in our communities, and in our own livesThe primary obstacle is a conflict that’s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems—the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort—but if it is overcome, change can come quickly.In Switch, the Heaths show how everyday people—employees and managers, parents and nurses—have united both minds and, as a result, achieved dramatic results: ● The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.● The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.● The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Switch - Heath Brothers Switch: How to Change Things When Change Is Hard . Switch asks the following question: Why is it so hard to make lasting changes in our companies in our communities ... Switch: How to Change Things When Change Is Hard: Chip ... Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard "Change is hard." "People hate change." Those were two of the most common quotes we heard ... Switch: Chapter 1 - Heath Brothers Heath Brothers Three Surprises About Change. One Saturday in 2000 some unsuspecting moviegoers showed up at a suburban theater in Chicago to catch a 1:05 p.m. matinee of Mel Gibson ... How to Replace an Ignition Switch (with Pictures) - wikiHow How to Replace an Ignition Switch. A faulty ignition switch on your vehicle can cause several problems such as your car stalling and all lights going dark or the ... Switch: How To Change Things When Change Is Hard Switch: How to Change Things When Change Is Hard Listen in as co-author Chip Heath explains why some attempts to change are more successful than others. How to Change Jobs (with Pictures) - wikiHow How to Change Jobs. How happy can you be if your job makes you miserable? Millions of people go to work every day dreading the next 8 hours. This doesn't have to be you! Change - definition of change by The Free Dictionary change (chnj) v. changed changing changes. v.tr. 1. a. To cause to be different: change the spelling of a word. b. To give a completely different form or ... Crochet Spot Blog Archive How to Change Colors in ... If you are new to crochet here are some tips on how to change colors in your crochet work. The basic idea is to simply let go of the yarn you are currently using and ... Business Switch Starting a business should be simple. We believe in the power of business startup to change lives and change the world. That's why we're so proud to have helped start ... The 10 Best Times to Switch Jobs Careers US News Interviewing Heres what hiring managers look for when interviewing potential job candidates including how they expect applicants to dress and respond to the most ...
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